Lura Forcum

I lead the Independent Center, the go-to organization for information, research, and engagement with independent voters, who now make up the plurality of the electorate. We represent those who are fed up with partisan politics and feel politically homeless. We believe the future is not red or blue; it's fiscally responsible, socially tolerant, and free to choose the best options for ourselves, our families, and our communities.

With over 10 years of experience in marketing, I use insights from social psychology to enhance the impact and reach of ideas, especially related to policy and governing. My core competencies include strategic communications, consumer and brand research, and audience engagement. A former marketing professor with a PhD in consumer psychology, I create evidence-based strategies and best practices.