Aurora Archer

Aurora Archer is the CEO + Founder of The Opt-In™, a certified B Corp. on a mission to prepare leaders and organizations for a new world of work. One where all identities are able to see themselves reflected in leadership, see their narratives and needs reflected in products and services, and given the conditions to thrive. The multi-disciplinary consultancy offers bespoke expertise across human-centered business strategy and cultural competency learning programs which allow executives to future-proof their organization’s presence by enhancing recruiting, retention, and delivering growth by being relevant in a rapidly evolving marketplace.

Aurora Archer draws on over 25 years of experience leading success in four distinct industries: retail, technology, health & wellness, and content publishing & media. She has built a reputation as a courageous business transformation leader and strategic thinker. Aurora has developed and successfully executed business strategic planning and transformation initiatives in Fortune 100 companies driving key business initiatives into technology consumer markets, enterprise e-commerce, and big-pharma integrated digital strategy and innovation, to name a few.

As an Afro-Latina, Aurora is fluent in Spanish, a first generation graduate of Syracuse University, the subject of a cover story in Working Mother magazine, the recipient of the University Science Center Nucleus Convener Award, as well as the PM360 Trailblazer Award, and host of The Opt-In Podcast.